The Office of the Revenue Commissioners in Ireland enhanced accuracy and efficiency in taxpayer identification and compliance with Enlighten

Challenge: create a single, cleansed & standardized “golden record” for each customer with an "as a service" data quality solution at scale.

Commercial investment firm wanted to ensure that its sales teams worldwide had access to the most current and accurate customer data.

This infographic walks you through the process of getting clean data into your CRM software and maintaining it over time. 

Data within a CRM system degrades over time, and the biggest contributing factor is simple human error during data entry.