Automaker Revs Up Marketing by Improving CRM Data Quality
Challenge: create a single, cleansed & standardized “golden record” for each customer with an "as a service" data quality solution at scale.
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Improve Your CRM Data Quality
CRM systems quickly become a dumping ground for data from all departments, full of errors, duplicates, and misplaced or missing information that waste time and reduce the accuracy of reports and dashboards. That problem only grows over time with employee turnover. Enlighten keeps CRM systems performing at their best so all users and connected systems benefit from quality data.
Performance
Make smarter business decisions and reduce resources with clean, accurate, and complete data.
Relationships
Better understand and connect with customers through personal communications that build lasting relationships.
Growth
Empower marketing, sales, and customer service to attract and retain more customers and capture additional revenue.
Better CRM Data Quality with Enlighten
CRM Data Quality Solutions
Enlighten is a suite of powerful tools designed to work together to clean and enhance data in your CRM system in real time at data entry, during migration, or through ongoing monitoring and maintenance.
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Trust Your Data
Eliminating duplicates, removing errors, and adding missing elements improves data quality and provides CRM system users with complete, accurate contact records so they can always connect with your customers. A true accounting of customers and their history means you can rely on the reports and dashboards your CRM system provides to make sound business decisions.
Reduce Frustration
Employees hate wasting time searching for contacts or manually keying in customer details. Automating data quality improvements enhances productivity, increases adoption rates, and trust in your CRM.
Customers and prospects expect frictionless experiences. Good CRM data is an important step on that journey.
The world’s leading brands trust their data to Enlighten
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