Identify, Remove, and Prevent Data Duplicates

Get a single view of your customers across all your applications and databases.

Data Deduplication for Now and the Future

Our data quality tools not only remove existing duplicates from your applications, but prevent them from happening too. After cleansing your data to improve matching accuracy, our advanced algorithms will find similar records based on the rules you set.

Efficient

We want to make sure you don’t waste time, resources, and marketing spend. Clean, deduplicated data reduces user frustration, boosts adoption, and ensures your data is providing as much value as possible.

Streamlined

We help you streamline business operations, such as customer onboarding, by finding existing records instead of adding duplicates. With less duplication, you get a clearer picture of your customers, including consolidated transaction and product ownership histories.

Intelligent

Accurate data means more accurate insights and better decisions. Our solutions give you a more realistic view of your customer base and enable better pricing, cross-selling and planning.

Better Data Standardization with Enlighten

Our Data Standardization Solutions

Prepare your data with best-of-breed data quality tools. First, profile your data for a full data diagnostic report to find inconsistencies, and then use our data cleansing tool to parse and standardize your data to your requirements.

Set the Record Straight

Whether the result of manual input errors, inconsistent data entry practices across systems, a lack of validation rules, or operating product-centric instead of customer-centric databases, data duplication can have a real impact on your revenue. Some level of duplication may be unavoidable, but that doesn’t mean the negative effects have to be.

Better Visibility, Better Decisions

Not being able to effectively identify and remove duplicates creates customer service problems such as not being able to see accurate order or case histories. It also leads to operational inefficiencies as your administrative team struggles to find the right records to update. This results in lower adoption rates, wasted marketing spend, inaccurate reporting, and frustrated teams.

Get Proactive

Duplicates don’t have to happen. You can prevent the negative effects on your operations and the resource-intensive process typically needed to identify and remove them by not letting them into your system in the first place. Our tools are all about saving you time, money, and stress.

The Next Generation of Cognitive Matching

Traditional matching algorithms generate significant errors that require review. To optimize your matching process, rely on an algorithm that returns results with additional information to help you accept or reject a match quickly. Enlighten's algorithm gives you more context and makes results easier to interpret for both humans and machines.

Data Cleansing

Parse and standardize inconsistent and incomplete data. Clean your data with precision.

Enlighten Cleanse

Featured Insights

Latin American Contact Center Deploys Innovative Systems’ Solution for More Precisely Targeted Services

The data originated from 17 different databases, including those from financial institutions, telephone companies, and government agencies.

Multi-Brand Hospitality Company Enhances Guest Experience and Increases Brand Loyalty

A hospitality company wanted to create a single repository of guest information for its more than 100 properties.

Telecom Provider Gains Accurate View of Customers Across Business Lines, Resulting in Better Identification of Target Households

A telecom wanted better marketing analytics and automated reporting across business lines.

It's Time to Trust Your Data

Our data quality software provides the speed and accuracy needed to take your go-to-market, customer experience, and operations efforts to where you want them to be. Talk with our experts to get started today.

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