Automaker Revs Up Marketing by Improving CRM Data Quality
Challenge: create a single, cleansed & standardized “golden record” for each customer with an "as a service" data quality solution at scale.
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Cleaner Data Means Better Insight
Your data is likely stored across different platforms, applications, and databases in a variety of formats. It may also be full of inconsistences, duplicates, and anomalies, making the task of matching records across sources or having a complete view of your customer challenging. That’s where our market-leading data cleansing technology comes in.
Scalable
Automate your cleansing process, no matter the volume of records, with Enlighten Cleanse via API or secure file-transfer for batch processing.
Configurable
Standardize your data to your desired country, industry, or other specificities with our proprietary knowledgebases.
Simple
Upload and process a file in minutes with Enlighten Cleanse batch processing—without the need for any coding.
Why Teams Choose Enlighten Cleanse
Connect
Bridge your source application with our platform for processing in real-time or batch.
Identify
Use our proprietary knowledgebases of millions of words and phrases to identify data errors and inconsistencies and correct data elements.
A Robust, Automated API
Enlighten Cleanse’s API offers programmatic cleansing and clear documentation to make it easy to automate your cleansing workflows.
Standardize
Convert your data into a desired common format. For example, set rules for abbreviations such as turning “St” and “Rd” to “Street” and “Road”, or address numbers such as “5th” to “Fifth”.
Apply
Apply and tailor Enlighten Cleanse to all your platforms and schedule ongoing cleansing processes to keep data consistent across your entire organization.
Featured Insights
The world’s leading brands trust their data to Enlighten
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