Automaker Revs Up Marketing by Improving CRM Data Quality
Challenge: create a single, cleansed & standardized “golden record” for each customer with an "as a service" data quality solution at scale.
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Better Data, Better Decisions, Better Business.
Poor data not only means missed business opportunities—it also leads to bad customer experiences, inefficient processes, financial infractions, and lost revenue. Our solutions make poor data a thing of the past. We’ll work with you to make sure your business maximizes the benefits of high-quality data for optimized processes, better customer relationships, and reduced risk of financial crime.
Solving Data Challenges Since 1968
Decades before data became a core business asset and digital transformation a strategic priority, Innovative Systems was pioneering ways to help decision makers turn information into insights. Beginning in 1968, the company implemented the first use of complex matching and householding technology for fundraising and national political campaigns.
Over the years, we’ve expanded into financial services, retail, healthcare, insurance, telecoms and other industries and created a range of stable, scalable, and high-value solutions. But our approach is always the same. We are here to solve data problems and create innovative solutions.
Our mix of industry-leading software comprehensive consulting services, and decades of experience on the cutting edge of technological change make us unique. It means our customers know that we always have the right solutions, skills, and strategic focus to make the most of their investments and optimize their enterprise data infrastructures.
Featured Insights
The world’s leading brands trust their data to Enlighten
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